Monday, July 6, 2009

Market Campaign Analyst

This role delivers insight into the way the post pay segment invests in its customer base, and the impact that investment has on the segment KPIs. The analysis produced by this role, will influence campaign targeting and spend of the base management budget on-financial (customers/staff etc). Will typically work with Campaign Managers, modelers and segment managers to deliver reports and analysis.
Would work with senior stakeholders to define dashboard and report needs will work with other members of the insight communities to share learning has and best practice. Campaign structure recommendations and proposal documentation for new campaign analysis projects. Campaign analysis reports and presentations of results, both written and verbal.
Recommendations and suggestions for improving performance Offer level and consolidated dashboards. Practical experience in customer or campaign analysis in a direct marketing environment, preferably in telecoms. Desirable to have had experience of working with CRM managers and operations teams to recommend optimal campaign structures for robust analysis.
Good degree qualifications in a numerate discipline or demonstrable relevant work experience in a role requiring an aptitude for numbers/ analytical approach. Experienced in querying large databases with analytical tools. Experienced in analysis of data to answer business questions, ideally in a campaign analysis role. Clear communication style with the ability to go beyond just analysis to identify and communicate the key insights & implications for the business.

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